Sales and Customer Analytics
Sales and customer analytics are more than just tools; they are the key to unlocking your business’s potential. They empower you to improve your performance by increasing sales to existing customers, fostering loyalty, and gaining a deeper understanding of customer needs. Additionally, they enable the acquisition of new customers, enhance customer satisfaction, and improve overall profitability. Furthermore, they facilitate the delivery of enhanced value to customers and the reduction of costs associated with customer acquisition and service, providing you with a sense of control and confidence in your business operations.
It’s tough to differentiate based on products alone, especially with overseas competitors offering similar products at lower costs. To get ahead, become an analytics competitor: Use advanced analysis to understand customer preferences and prevent future inventory problems. This strategic advantage will keep you ahead of the curve.
Analytics Competitor
It can be challenging to stand out from competitors based on products alone. To gain an edge, aim to become an analytics competitor. Through advanced analysis, understand customer needs, pricing, and loyalty, and anticipate and prevent inventory issues. This approach can help you lead your industry and build stronger customer connections.
Develop Analytics Competency
Improve Salesforce Effectiveness
Opportunities in the Sales Value Chain
Thinking Outside the Funnel
Business and Executive Coaching and Competence Focus
Objective
With Fintelligence Consultants, you can confidently deliver business intelligence solutions to capture revenue and maximize Customer Lifetime Value (CLV). Our leading-edge analytics for Strategic Alignment will integrate into all your decisions, providing foresight about relevant trends and fueling successful business outcomes. Real-time analytics will help drive innovation and create a competitive advantage, ensuring you always stay ahead of the curve.
What Challenge(s) do Our Clients Face?
It’s tough to set yourself apart from competitors based on products alone. Your rivals sell offerings that are very similar to yours, and with the availability of cheap offshore labor, it’s hard to outdo overseas competitors on product cost. So, how do you get ahead of the competition? By becoming an analytics-focused competitor. Use advanced analysis to extract maximum value. With analytics, you can identify what your customers want, how much they’re willing to pay, and what keeps them loyal. Also, you can predict and prevent future inventory problems instead of just tracking existing inventories. Analytics-focused competitors take the lead in their fields.
- What value does Sales automation create?
- What sales metrics are appropriate to my business?
- How can I measure my business sales metric?
- My business is facing customer churn. Can analytics help improve that?
- Can analytics help me improve prices without losing the customer level and downgrading service levels?
- What is CRM? So much news about it lately?
- What is a Customer's Lifetime Value? Does that assist me in recurring business?
- My sales force seems less productive compared to my competitor. Does analytics capture efficiency levels?
How Do We Help?
Real-time analytics will help drive innovation and create a competitive advantage, ensuring you always stay ahead of the curve.
Sales Strategy & Planning
Market Coverage
Maximize Customer Lifetime Value (CLV)
Lead Identification & Qualification
Pricing and Quotation Configuration
Order Management
Post-Sales Activities
Reporting and Analytics
- We help you establish an analytics function. We define functional requirements and analyze sales and customer data to maximize customer value. Our goal is to make you a data-driven organization, and we're with you every step of the way.
- Our transformation services guide you through every phase of becoming a data-driven organization.
- We help you develop analytic talent.
- Provide customized solutions to enhance data capture, infrastructure, and quality.
- We also offer assistance with managing data sources and efficiently analyzing large amounts of data.
What are the Benefits of Sales and Customer Analytics?
- Predictive Selling. Imagine a world where you can predict and prevent future inventory issues rather than just keeping track of existing inventories. That's the power of analytics in your sales function.
- Maximize Customer Lifetime Value. Many B2B companies are implementing next-product-to-buy algorithms that draw on data about similar customers' purchases.
- Get the right price. Deal analytics can provide price transparency and allow sellers to make complex trade-offs during opaque B2B price negotiations.
- Extensive use of customer analytics can significantly impact corporate performance. Companies that rely on customer analytics report double-digit growth compared to their competitors on key performance metrics.
- Product profitability: To determine true product profitability, appropriate cost allocation for products sharing production processes or cost bases is necessary.
Deploy Customer Analytics to ...
- To Acquire New Customers
- To Increase Sales to Existing Customers
- To Increase Customer Profitability
- To Increase Customer Satisfaction
- To improve the Value delivered to Customers
- To increase the proportion of Loyal Customers
- To increase the number of Customers Retained
- To migrate Customers to more Profitable Segments
- To reduce Customer Acquisition costs
- For Cross-Selling purposes, customer analytics equips you to serve customers better and drive your business forward.
Why Choose Us?
One of our strengths in FP&A expertise is our business intelligence. Understanding the data, synthesizing it, and communicating the insights to stakeholders is our unique selling proposition (USP). Our value proposition describes the interconnectedness of strategy and finance, supported by analytics. Analytics is our strength in delivering integrated solutions to empower business decision-making.
- Functional Expertise
- Business Intelligence
- Insights
- Communication Skill
Coaching and Competence Focus
We have developed a module that considers business needs and executive working styles.
- We help you establish the Analytics function in your organization. We have developed a plan to ensure knowledge building about analytics. Your sales register in ERP can reveal many things about your sales and customers. You may be surprised by this hidden information. The beginning needs to be small and straightforward. That helps develop your people's competency faster. We begin in Microsoft Excel.
- Pricing Analysis and Installed base analysis will reveal your most revealing opportunities. Our analytics service helps you leverage those.
- We added the necessary competency-building workshop, which included collecting, analyzing, and synthesizing the data. The insights genuinely help you understand more about your business and customers, internal strengths and external challenges.
- We offer tools to use, improve, and use for regular analysis and insights. Many times, different companies have specific requirements. We can guide your team in developing those tools. Tools built in Excel are an excellent beginning. Once the understanding and processes reach proficiency levels, automation, and software systems can enhance their value.
- During the assignment, we encourage your team to take some initiatives and projects under our supervision. That will be an excellent chance to showcase and apply their recently enhanced competence to the company's requirements. We review their performance and guide them toward continuous improvement.
- We wish to take key personnel mentoring. We hope what we deliver to clients will be sustainable in the medium to long term. Many times, mentoring key personnel helps keep that momentum. We identify them as super users.
Super users are responsible for mastering specific skill sets and internally training others. This is the benchmark method where the company can internalize the competence building without frequently hiring an external advisor.
How Do We Serve Our Clients?
Frequently Asked Questions
- Market Analytics includes Unmet Need Analytics, Market Size Analytics, Demand Forecasting, Market Trend Analytics, Non-customer Analytics, Competitor Analytics, Pricing Analytics, and Channel Analytics.
- Customer Analytics includes Customer Satisfaction Analytics, Customer Lifetime Value Analytics, Customer Segmentation Analytics, Sales Channel Analytics, Customer Engagement Analytics, Customer Churn Analytics, and Customer Acquisition Analytics.
- Predictability Analytics includes Predictive Sales Analytics, Customer Profitability Analytics, Product Profitability Analytics, and Value Driver Analytics.
Customer analytics is a process in which data can be turned into predictive insights into customer behavior to acquire customers, increase lifetime value, improve customer retention for those at risk of walking away, and enhance customer loyalty and advocacy.
Sales Analytics is used to identify, model, know, and predict sales trends and results while aiding sales management in understanding where salespeople can improve. Specifically, sales analytic systems provide functionality that supports discovery, diagnostic, and predictive exercises that enable the manipulation of parameters, measures, dimensions, or figures as part of an analytic or planning exercise.
Customer Analytics helps determine the segmentation of your data, unearth hidden patterns, and improve decisions throughout your organization. It turns data into predictive insights to Acquire Customers, Grow Revenue, and Maintain loyal customers.
The Customer Analytics Function and some Use Cases help dramatically improve lead generation through lead generation and lead scoring, Match people through convergence planning, field productivity, pipeline management, and forecasting, maximize customer lifetime value (CLV) through churn prediction and cross- selling, and Get the price by modeling dynamic pricing and dynamic deal scoring.
Customer Analytics
- Customer Satisfaction Analytics. Insights represent a vast potential opportunity or threat depending on how effective the analysis is and how often you engage.
- Customer Lifetime Value Analytics. Insight can allow you to focus your marketing attention on customers most likely to buy.
- Customer Segmentation Analytics. This is essential for understanding and identifying distinct customer groups and tailoring approaches to maximize sales. It helps pinpoint the most profitable customer segments and identify the least valuable ones to avoid pursuing them and wasting resources.
- Sales Channel Analytics. It lets you focus on the sales channels that generate the most profit and reach the highest-value customers.
- Customer Engagement Analytics. Streamlining communication processes to avoid frustrating customers is essential.
- Customer Churn Analytics. It matters because keeping existing customers is always more accessible and economical than finding new ones.
- Customer Acquisition Analytics. It helps monitor the effectiveness of your marketing efforts in converting promotions into actual customer acquisitions. Examine the entire customer journey leading to a purchase to ensure maximum effectiveness.
- Predictive Sales Analytics. It helps in efficient inventory management, staffing, and cash flow and drives cash flow, making it essential for preparing for both slower and busy periods.
- Customer Profitability Analytics. It is crucial for maximizing profits. Segmenting customers helps focus on high-profit customers and take appropriate actions to increase profitability.
- Product Profitability Analytics. It allows you to factor in the actual costs associated with each product, allowing you to make adjustments that will positively impact profit.
- Value Driver Analytics. It is crucial for testing hypotheses and ensuring that your actions yield the desired results. Without analytics, you might make incorrect assumptions about the interplay of business aspects, leading to wasted resources.